Maximizing ROI: How a Custom Deck Adds Value to Your Home
When it comes to increasing the return on investment for your home, a custom deck is one of the smartest exterior upgrades a homeowner can make. It’s not just about aesthetics—it’s about creating a usable, inviting space that enhances the lifestyle appeal of your property.
For many buyers, a well-designed outdoor area can tip the scales when choosing between similar listings. Whether you’re planning to sell soon or just want to build long-term value, a high-quality deck can significantly influence both perceived and appraised value. BigDeck.com, based in Savage, MN, has seen firsthand how thoughtful deck additions can transform homes and add measurable worth.
As more homeowners and buyers prioritize functional outdoor living, interest in custom decks continues to climb. In the paragraphs that follow, we’ll break down the most critical areas to focus on when considering a custom deck as an investment. You’ll learn about what the real estate market says regarding decks and property value, which design choices homebuyers respond to most, and how to evaluate your upfront costs against long-term gains.
Keep reading to understand how strategic design and planning can turn your backyard into an asset that pays you back.
Decks and Property Value: What Real Estate Data Reveals
Decks consistently rank among the most value-adding home improvements according to Remodeling Magazine’s Cost vs. Value report. In markets across the U.S., homeowners can expect to recoup between 65–80% of the project cost, depending on materials and regional demand. In higher-demand suburban markets like the Twin Cities, this ROI can exceed national averages, especially when the deck complements the home’s architecture and maximizes functional space.
Appraisers and real estate agents often treat decks as value enhancers because they increase a home’s usable square footage in a way that appeals to lifestyle buyers. For example, a well-constructed deck can function as an outdoor dining area, relaxation zone, or entertainment space. Buyers respond strongly to outdoor living spaces that look move-in ready, especially in markets where families and social gatherings are part of the local culture.
In multiple case studies, homes with modern, well-maintained decks often sell faster and closer to the asking price than comparable homes without one. Incorporating a custom deck makes a property stand out in listing photos and on tours, helping it leave a lasting impression on potential buyers.
Design Choices That Attract the Modern Homebuyer
Today’s buyers look for outdoor spaces that feel like a seamless extension of the interior. The most appealing deck designs use clean lines, cohesive materials, and modern color palettes that complement the rest of the home. For maximum appeal, features like built-in seating, privacy screens, and integrated lighting are in high demand. These add-ons don’t just look good—they also improve functionality, which buyers consider when evaluating value.
Composite decking is particularly popular due to its durability and low maintenance requirements. According to Big Deck's blog content, composite materials remain cooler underfoot, resist fading, and don’t require annual sealing—points that resonate with buyers who want long-term value with minimal upkeep. Incorporating contrasting railing styles and strategic use of mixed materials like metal and wood further increases visual interest.
Buyers are also drawn to eco-conscious choices. Recycled materials, efficient lighting, and drought-tolerant landscaping around the deck can make the home more attractive to sustainability-minded shoppers. These features make a strong impression during showings and offer long-term benefits that homeowners appreciate long after closing.
Weighing Cost Against Return: Smart Investment Strategy
Calculating the ROI of a custom deck involves evaluating both hard costs and intangible benefits. The initial investment depends on size, materials, elevation, and add-ons, but smart planning ensures strong returns. On average, a 16x20 composite deck in the Midwest ranges from $15,000 to $25,000, with potential resale value adding up to 70% of the cost. The remaining 30% is often recovered through lifestyle use, convenience, and curb appeal.
Unlike many interior renovations, a deck doesn’t disrupt daily life during construction and rarely requires moving walls or plumbing. This makes it one of the less invasive and more rewarding investments in residential upgrades. Maintenance costs are also lower if composite materials are used—something many sellers highlight in listing descriptions to attract offers.
Another key element in the cost-value equation is perceived livability. A well-positioned, staged deck adds emotional value during tours and open houses. Buyers envision hosting events or enjoying quiet mornings outdoors, which adds to the home’s perceived worth even if the appraisal doesn’t fully reflect it.
How to Stage Your Deck for Showings That Convert
Staging a deck can significantly impact how buyers respond during showings. The goal is to present it as an intentional extension of the home, not an afterthought. Start by cleaning the deck thoroughly, removing clutter, and staging it with high-quality outdoor furniture. Add touches like potted plants, pillows, and soft lighting to evoke comfort and usability.
Home staging professionals recommend dividing the deck into functional zones: dining, lounging, and entertainment. Doing this helps buyers picture how the space can serve multiple purposes, which in turn makes the home feel larger and more flexible. Include subtle decor that mirrors the style of the home’s interior to maintain continuity.
Timing matters too. Schedule showings during daylight hours when natural light enhances the deck’s appearance. If listing in the evening, ensure the lighting is warm and layered. Solar lights or low-voltage deck lighting can create an inviting atmosphere that encourages emotional connections during open houses.
Homeowner Stories: When a Deck Closed the Deal
Real-world examples speak louder than theory. Several Big Deck clients have shared stories where a custom deck played a decisive role in selling their home. One homeowner in Savage reported receiving multiple offers after listing photos showcased their elevated deck with ambient lighting and a built-in grill area. The deck became the highlight of the listing, driving significant traffic in the first week.
Another customer in Bloomington installed a privacy wall and integrated planter boxes, turning a small backyard into a private retreat. When it came time to sell, they cited the deck as the feature buyers lingered on during showings. Their home sold above asking in under 10 days. In competitive housing markets, these details can be the tipping point that sets one home apart from another.
These testimonials illustrate the impact of investing in outdoor living. While not every deck guarantees a bidding war, the right design choices consistently influence how buyers perceive and prioritize properties.
Partner With Big Deck to Boost Your Home's Value
If you're planning to sell your home or simply want to boost its value, BigDeck.com has the tools and experience to bring your vision to life. With composite and wood options, lighting integrations, and design features tailored to fit any yard or home architecture, we know how to transform ordinary outdoor areas into valuable assets.
Whether you’re interested in real estate trends, design strategies, budgeting considerations, or simply want your home to shine during showings, we’re ready to help. Our team combines creativity, engineering, and local market knowledge to build decks that get noticed—and get results.
Call BigDeck.com today at 612-432-7761 or visit us at 5485 135th Street, Savage, MN 55378. You can also contact us online to schedule a consultation or request more information!